This is a simple copy based campaign to bring awareness to the Spotify partnership with Genius. Genius, at the time, was a brand new website and featured song lyrics and the backstories to them.

          The objective is to entice the target audience with songs they know and get them to use the QR code to link to the Genius website and use Spotify to listen to the song. It can be translated and expanded to multiple medias including out of home and social media.

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Roles- Copywriter, Art Director