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          The Brighten Up campaign I created for Sharpie is to bring attention to the highlighter with a fun and upbeat campaign for the customer. 

          The big idea is to show off and share inspiring and positive moments in life and encourage more. Customers would highlight moments of connection between people they know, from the simple to the big, and submit them to social media with #BrightenUp. Each submission gets a chance to win and pay it forward with the help of Ellen Degeneres.

          See a bright moment, share it, and let that shine onto other people- a fun, feel-good campaign to bring attention to Sharpie products. 

Roles- Copywriter, Art Director, Designer

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