This project originated when I noticed that, despite the wide array of products that Mary Kay sells, even their top Directors and many Consultants wear false lashes. I thought Mary Kay should be providing for their needs in a way that synchronizes with their product line. 

          The name of this line is Wings, because Mary Kay is all about lifting up women. What makes it unique is that the glue is not only waterproof but also encourages the growth of natural lashes underneath. The only way to take off the lashes cleanly is to use the Oil Free Eye Makeup Remover, already in the Mary Kay line, to soak them off.

          The campaign will ask top Directors and other influencers who use Mary Kay to test them out and spread the word on social media.

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Roles- Concept, Art Direction, Designer, Copywriter