The objective here was to market towards moms and in doing so I created a new product- Bliss Bites (one/two bite ice cream pops). The new product was inspired by two insights from moms- there’s little time in the day to relax and sometimes you just have to roll with the action.

          The campaign asked moms to share their “Unblissful” moments and how they handled them which created a community and an outlet for moms. The ice cream asked moms to give themselves a moment a day to relax, take a break, enjoy the Bliss Bites, before getting back into the fray of raising children. 

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Roles- Concept, Art Director, Copywriter, Editor