Maximum Effort was a passion project that was very detail oriented. The goal was to create a beer based off of Deadpool, mainly the movies. It was a delight to nail the details in the labels, bar codes, beer description, and even the design for the bottom of the 6-pack. Using the voice of the character in all the copy was part of getting the details right so any fan could hear his voice and not mine.

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Roles- Art Director, Copywriter, Designer

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