We took an every day pen, BiC, and applied new technology while making it relevant to people stuck at home during the pandemic.

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          This campaign had a few elements to it including Pen Ink Usage Tracking tech, geotracking, and QR codes. We were able to inspire students, parents, artists, and more to take part in this campaign for BiC.

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          I was the lead Art Director, coming up with the visual direction, name, and tagline, while assisting my partner in the logo design, and collaborating together on the campaign format and strategy.

 

Roles- Art Director, Copywriter, Team Lead